Need
What is the purpose of a business plan? Why do you need it? Who’s it for?
Some guides devote pages to all the possible permutations in answer to those questions. That’s a waste of time. The essential answers are straightforward:
You need a business plan to obtain backing. It is written for your backer.
It’s as simple as that. If you are in need of backing, for whatever reason, a business plan is essential. And you’ll craft that plan to address all the key issues likely to be raised by that backer.
You may need backing because you are launching a start-up. Or your company is set for a lift-off in growth. Or it is facing rough times and needs a cash injection.
In each case you need backing, so you’ll need a business plan. Of course, it can ...
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