Background
This is where the backer is introduced to the business, where you set out clearly and concisely what makes the business tick. We’ll discuss this under five headings:
- ■The opener
- ■Goals and objectives
- ■Strategy
- ■Resources
- ■Basic financials.
The opener
Here, in one paragraph, should be the essence of your business. Or your business proposition, if it is a start-up.
It will form the first paragraph of Chapter 2 of your plan, but the reader will have seen it before. It will be reproduced, word for word, as the first paragraph of the executive summary in Chapter 1 of your plan.
This is because all the essential bits of information will be in that paragraph. It will include:
- ■who you are – the name (or code name, if yours is a confidential ...
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