Market demand for a start-up
This chapter of your plan may well be the most difficult of all to write for a start-up. Yours may be a new product or service designed to convey a customer benefit not previously realisable. In which case, how do you define the market? What is market demand for a product that has not previously existed? What is its size? What are its growth prospects?
On the other hand, your start-up may be in a market that’s already well defined – like the Dart Valley Guest House and Oriental Spa, which will be unique and distinctive, but fits snugly into an already buoyant market for three- and four-star tourism in the West Country.
Or you may be opening a boutique selling designer childrenswear on the high street. Or you and ...
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