Market demand risks and opportunities
You have now come to a reasonable forecast of what’s likely to happen to market demand in your key business segments over the next few years. However, your backer needs to know a little more than that. You’ve assessed what’s most likely to happen. But what are the risks of something happening to market demand that could make things worse than that? What could happen to make things much worse? How likely are these risks to happen?
On the other hand, what could make things better than you have forecast? What could make things much better? How likely are these opportunities to happen?
Your backers are going to be very interested in these risks and opportunities. They are going to use your market demand forecasts ...
Get The FT Essential Guide to Writing a Business Plan, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
