Strategy in a start-up
The strategy development process set out in this chapter is not that different for a start-up, whether serving an existing market or creating a new one. You need to assess your likely opening competitive position in the main segments where you intend to compete and develop a strategy to enhance that competitiveness over time.
There are three key differences:
- ■Your competitive position is in the future rather than the present tense.
- ■It will be affected adversely from the outset by a low rating against all key success factors pertaining to experience.
- ■Your backer will want to know whether it is defensible once achieved.
Your competitive position in a new venture is a judgement on the future. For an established business, ...
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