EPILOGUE: Beware these characters!

To end on a lighter note, how would you like your backer to speak of your merits as a business plan writer?

An entrepreneur or a chancer? A realist or a smoker? A persuader or a prat?

You should try to leave the right impression with your backer. All too many don’t – and we’ve met some of these characters along the way in this book. Here are a few as a reminder of what not to do when writing your business plan.

They are the dreamer, the loner, the magician, the macho, the delusionist and the shot-gunner. Don’t do as they do . . . !

The dreamer

This is the person who lays out a set of sales forecasts that bear no relation to what market demand is forecast to do and/or how the firm is positioned in the ...

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