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The Fundamentals of Financial Statement Analysis as Applied to the Coca-Cola Company by Carl McGowan

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Introduction

Stock market crises can be exacerbated by investors not understanding what has been happening to companies due to a lack of understanding of financial statement analysis. Stock markets are efficient in that they incorporate, and even anticipate, information about companies based on financial accounting data provided by companies. However, market efficiency results from extensive analysis performed by financial analysts. Much of this financial analysis is based on the analysis of financial information provided by companies and analyzed using financial ratio analysis. The objective of this book is to demonstrate how to conduct a financial statement analysis covering the entire process of collecting and analyzing the data for financial ...

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