Editors’ introduction
Overview
The subject of this Reader – fundraising – is both commonplace and contested, essential and yet often overlooked, historically typical yet continuously misunderstood. Given these somewhat confusing characterisations, we begin by exploring some fundamental questions: What is fundraising? What are its historical roots? And in what ways – and why – is it frequently misunderstood? It is a reflection of the complexity, and mostly understudied nature, of our subject that we need to start with an entire section devoted to these basic, yet revealing, questions.
All the readers of this volume will have some ideas about fundraising. Perhaps you work as a fundraiser, or are studying, researching ...
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