What makes an ideal fundraiser?

Jerold Panas, 1988

DOI: 10.4324/9781003145936-93

There are three irrefutable rules which will assure your success as a fundraiser. Unfortunately, no one has ever discovered what they are. John Russell

Is there a “fundraising type”? Outgoing, people-oriented, backslapping, extremely well organized, goal oriented, brilliant … This magnificent creature probably doesn’t exist. It’s really hard, perhaps impossible, to know what makes an ideal fundraiser. If you were designing the perfect fly-catcher, you probably wouldn’t design it to look like a frog!

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What I offer here are some observations and findings about fundraising and fundraisers – the verities of our profession. Canons to work by. Tenets you can count ...

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