Fundraising’s identity crisis
Jason Lewis, 2017
If we were to ask nonprofit executives what their greatest challenge is in accomplishing the organization’s mission, many would point to fundraising as number one. Even those with budgets large enough to employ dedicated fundraising professionals aren’t spared. But the problem isn’t the money itself.
The grisly reality for nonprofits is that talented fundraising professionals are in high demand – and in short supply. High demand and short supply leads to a trifecta of problems. Today’s nonprofit organizations, especially those relying on charitable giving as a primary source of revenue, are finding it increasingly difficult to identify, hire, and retain qualified ...
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