Finding new fundraising ideas
Roger Bennett and Sharmila Savani, 2011
A management in search of new fundraising ideas needs to decide where it will look for ideas and whether to concentrate on certain types of sources, e.g., internal or external; resource intensive (such as commissioned external consultants) or financially inexpensive (such as informal discussions with stakeholders). A review of academic literature in the idea generation field suggested a number of considerations that might affect this matter, as follows.
We list here the main possible internally and externally focused sources of ideas identified by academic and practitioner literature in the area:
Internal sources of new fundraising ideas
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