A philosophy of fundraising

Henry A. Rosso, 2016 [first published 1991]

DOI: 10.4324/9781003145936-5

Fundraising is the servant of philanthropy and has been so since the seventeenth century, when Puritans brought the concept to the new continent. The early experience of fundraising was simple in form, obviously devoid of the multifaceted practices that characterize its nature in the contemporary United States. These practices now make fundraising more diversified and more complex than ever before.

The American spirit of giving is known and respected in other nations … Ironically, the practice of resource development that is so much a part of the culture, necessity, and tradition of not-for-profit organizations in the United States is not sufficiently ...

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