What is the potential of crowdfunding?
Claire van Teunenbroek, 2019
A crowdfunding platform provides an internet-mediated place for creators and donors to connect. Therefore, it is both a financial and relation mediator (i.e. social media platform). Donors can connect both with other donors and the creator.
[…]
Key characteristics
Crowdfunding builds on a large group of (private) individuals each donating a small amount online. In exchange for their donation, donors can receive a reward (i.e. reward-based crowdfunding), which ranges from acknowledgements on the developed product to a discount before market launch (e.g. free tickets for a show). A donor can also opt to donate without receiving a reward, i.e. donation-based ...
Get The Fundraising Reader now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
