Using YouTube for disaster fundraising appeals
Mervi Pantti, 2015
The relationship between the fundraiser and its audience takes center stage in this text, which examines how user-created appeals—produced by ordinary people via the YouTube platform—encourage the audience to donate money to help victims of major disasters. The main thrust of the argument is that ordinary people increasingly serve as mediators of humanitarian suffering and as voluntary intermediaries between aid organizations and the general public.
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For instance, after the devastating tsunami in Japan in 2011, Jason, who lives in Japan but was visiting the United States at the time, published a personal video on YouTube entitled ‘Help me HELP ...
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