Surviving the next financial crisis
Mal Warwick, 2009
Our economy is in bad shape and will only get worse. So what can we fundraisers do to minimize the impact of this difficult period on our organizations, and at the same time maximize our income?
Reassess the Whole Ball of Wax. Fundraising, Marketing, and Communications. Accountability mechanisms and systematic evaluation are essential management practices. Unfortunately, the nonprofit sector does not universally employ them. But economic distress has a way of pushing us to assess thoroughly all that we’re doing. Now’s the time to put in place a regular process that will allow your fundraising, marketing, and communications programs to function at the highest ...
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