Two thousand years of disreputable history
Redmond Mullin, 2006
Charities and the fundraising that supports their activities have been established for over 2,000 years. Both originally drew on Jewish and Graeco-Roman traditions. Fundraising throughout its history has depended on leaders, volunteers and a range of methods segmented in relation to target supporters. The principles have remained constant although activity has been affected by circumstances and by the means available – pulpit or television. It seems there have almost always been professional fundraisers and that criticism of them has remained fairly constant, hence 2,000 years of regulation and licensing. Today we are in a period of extraordinary competition, ...
Get The Fundraising Reader now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
