The nine cardinal principles of fundraising
Thomas E. Broce, 1986
Throughout this text several basic fund raising principles will appear again and again. They must be highlighted at the outset because they are fundamental to every kind of program, whether a one-time campaign for capital gifts or a drive for annual gifts that must be repeated every year. Because they are so important, I call them the “nine cardinal principles.”
Cardinal principle I: institutional or organizational objectives must be established first
Before any successful fund-raising program can take place, the institution or organization seeking funds must determine, define, and articulate its purpose and objectives. As basic as this principle ...
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