The fundraising cycle: the shortest book on fundraising, ever
Redmond Mullin, 1987
Fundraising is a function of idealism. It must be sensitive, challenging, technically skilled and efficient; but fundraising will fail if it concentrates only on money.
The reason for this is clear. Fundraising is the activity that makes caring service possible. The urgency of a fundraising message and function is proportionate to the urgency of the cause they support. Unless the values associated with a cause merit response, there is no justification for fundraising. The corollary is that, where the cause demands a response and the response entails voluntary finance, fundraising becomes a critical priority and responsibility for ...
Get The Fundraising Reader now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
