Developing a constituency: where the fundraising begins
Henry A. Rosso, 1991
Whenever a fund raising staff sets out to plan a fund raising program, it begins by searching out from its constituency those individuals who will be willing to contribute, those who will be willing to serve on fund raising committees, and those who will be willing to act as solicitors. That is, the staff endeavors to identify “prospects,” or prospective contributors, prospective volunteers, and prospective solicitors.
With this planning exercise, the fund raising staff measures its potential for productivity against whatever goal it is endeavoring to achieve. It does so by analyzing the capacity and the willingness of its constituency ...
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