Fundraising in your own back yard: inviting clients to be donors
Rona Fernandez, 2010
In my work as a fundraising consultant, I’m always surprised at how many nonprofits overlook what seems to be an obvious source of new donor prospects: the people who are served by or are most involved in their program work. For most grassroots organizations, these key constituents are often the backbone of their donor program, but for many other groups, their clients or members are rarely (if ever) asked for money, and they rarely fundraise for the organization either. If your group is one whose donors come mostly from outside your core constituency, then the good news is that you probably have a whole other pool of people you ...
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