Relationship fundraising
Ken Burnett, 2002
Relationship fundraising is fundraising where people matter most, a sort of Fritz Schumacher [a 20th century German-British statistician and economist] approach to fundraising. Schumacher invented the concept “small is beautiful” and through his book of that name started the appropriate technology movement, which concentrates on using only low-cost, available materials rather than expensive imported technology. Small is beautiful. Relationship fundraising advocates a return to the intimacy of the one-to-one relationship between donor and cause but, thanks to the miracle of modern technology, it makes that intimacy possible on a national scale for thousands, even millions ...
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