Creating and implementing a fundraising strategy
Claire Routley and Richard Sved, 2021
Henry Mintzberg, a Canadian academic who has written extensively on the subject, argues that there is no single definition of strategy, as the term is used in many different ways. His ‘five Ps’ of strategy encompass:
- plan: an intended course of action which is made in advance and developed purposefully;
- ploy: a specific manoeuvre designed to get the better of competitors;
- pattern: displaying consistent behaviour, whether or not by conscious intention – can be indicative of a strategy which is emerging;
- position: finding a distinctive place in the wider environment;
- perspective: patterns of thinking or culture, which can be difficult ...
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