Dispelling the myths about major donor fundraising
Angela Cluff, 2009
It puzzles me why so many organisations with great major donor potential fail to make the most of that potential. It is especially puzzling since the underlying principles of major donor work are apparently well known and widely published.
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Part of the explanation for this failure is that many initiatives display five common weaknesses – and more worryingly fall victim to nine common myths.
Five common weaknesses
1. Organisations really want money for existing work; major donors want to fund new work
The Holy Grail for most organisations is unrestricted income – income the organisation can choose to spend, however it wants and ideally on ...
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