Corporate partnerships: no cash cow
Andrew Peel, 2017
Corporate fundraising is not a fast track to ‘easy’ or ‘big’ money and the path to what funding there is can be a difficult one to navigate. Corporate fundraising can be a slow and labour-intensive process, involving long periods of research and analysis, relationship-building and negotiation within the charity and the company, and many dead ends, pitfalls and frustrations along the way. However, if your charity is prepared to invest time and resources in planning, structuring and managing corporate fundraising, and in understanding what companies want from working with you, the benefits for both parties and the communities you serve can be considerable.
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