A critical fundraising perspective: understanding the beneficiary experience
Abhishek Bhati and Angela Eikenberry, 2018
Most of the research in fundraising can be divided into the investigation of two main areas: who gives, looking at demographics such as age, gender, and income status; and reasons for why people give, looking at factors such as personal attitudes, beliefs, faith, or values.
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Both of these areas studied – who gives and why – primarily seek to understand ways to get people to give more, and are focused on relationship formation between donors and nonprofits or on mechanisms to increase giving. The vast majority of research leaves out examining or questioning who benefits, who decides, and the ...
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