Fundraising as an ethical act
Michael O’Neill, 1994
Most discussion of ethics is narrow and negative, as if morality were worth talking about only when people are immoral. In the media and at the marketplace, people talk about ethics when a corporation hides information on the harmful effects of its products, when a government official gets caught with his or her hand in the till, when Reverend Y or Rabbi Z fools around with a member of the congregation.
If discussion of ethics in general is narrow and negative, discussion of ethics in fundraising is doubly so. The usual topics are lying about the cause, accepting tainted money, using high-pressure tactics, misusing prospect information, concealing fundraising ...
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