Fundraising as emotional labour and gratitude work

Beth Breeze, 2017

DOI: 10.4324/9781003145936-88

When I first began researching what fundraisers do, and asked someone that very question, they responded with this joke:

Did you hear the one about the doctor, the lawyer and the fundraiser who all die at the same time? When they reach the pearly gates of heaven, St Peter offers the doctor, who arrives first, a single wish as a reward for doing so much good on earth. The doctor asks for a million pounds and walks through the gates into eternal paradise. The lawyer, who is second in line, overhears the conversation and when his turn comes he asks for – and gets – a billion pounds. Next up comes the fundraiser. When St Peter asks what reward she’d ...

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