Book description
Turbocharge your marketing efforts with the powerful FUSE! strategy
The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.
Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues.
Praise for the The Fusion Marketing Bible
“As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.”
—Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs
“Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!”
—Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business
“Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.”
—Erik Qualman, bestselling author of Socialnomics and Digital Leader
Includes 21 videos accessible through QR codes
Table of contents
- Half Title
- Title Page
- Copyright
- Contents
- Foreword
- Introduction
- Acknowledgments
-
Part 1: Fusion Media Marketing
- 1: It’s Not About the Tools, It’s All About Strategy
- 2: The Evolution of Marketing: How We Got Here
- 3: Traditional Marketing Imaged: Everything at a Glance
- 4: Interconnection: Traditional Media Revelation
- 5: Social Media and Digital Marketing: Word of Mouth . . . at the Speed of Light
- 6: Digital Marketing Interconnection: A Digital Synergy
- 7: Traditional and Digital Integration: “Fusion Marketing”
- 8: What’s Working: Traditional Media Cost of Customer Acquisition
- 9: Revealing the Trinity of Social Media: The Big Three
- 10: Fusion Media Marketing: The Best of Both Worlds
- 11: Strategy: Tactics, Tools, and Objectives—the Perfect Balance
- 12: Take It to the Limit: “Going Fractal”
- 13: Moving from 2D to 3D: Exponential Opportunities
- Part 2: Critical Concepts
- Conclusion
- Index
Product information
- Title: The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
- Author(s):
- Release date: August 2012
- Publisher(s): McGraw-Hill
- ISBN: 9780071801140
You might also like
book
Digital Marketer
This book is your guide to becoming an efficient and effective digital marketer, covering the expertise …
book
Advertising Management in a Digital Environment
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication …
book
This is Social Commerce: Turning Social Media into Sales
The first book to market on the hottest topic on the web Social commerce is the …
book
Social Media in the Marketing Context
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their …