INTRODUCTION

Welcome to the future! Just as The Social Media Bible showed you the profound impact that social media is having on marketing today, so The Fusion Marketing Bible will show you how all online marketing tactics can be fused with all traditional marketing tactics to create a new set of powerful, low-cost opportunities to reach customers www.LonSafko.com in ways you’ve never even dreamed of!

Every marketing professional who has read this book has had the same reaction: “This is an incredible new way of thinking about how we market! I’ve got dozens of ideas already to gain a real competitive advantage. You won’t know how to keep up unless ...

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