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The Fusion Marketing Bible: Fuse Traditional Media, Social Media,&Digital Media to Maximize Marketing by Lon Safko

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3

Traditional Marketing Imaged:

Everything at a Glance

Recently I was consulting with the president of Straight Line Management, Trent Smock, and explaining how to use social media to drive business to his company. Trent was someone who really knew his way around traditional media and had developed marketing programs for huge companies during his career. He said he had tried using Facebook and Twitter, but he just wasn’t getting any results.

I asked him, “Would you expect success if you used only two tools out of the endless traditional media tool box, especially with no strategy?” I explained that any serious use of social media involves integrating ...

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