Skip to Main Content
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
book

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

by Lon Safko
August 2012
Intermediate to advanced content levelIntermediate to advanced
256 pages
6h 50m
English
McGraw-Hill
Content preview from The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

15

Conversion Strategy First:

Tactics, Tools, and Microstrategies

Every business plan, campaign, or project comes down to objectives, tactics, and tools, which lead to strategies. To conceive, develop, and implement a sound Fusion Marketing plan that will be successful, you have to have those critical components.

The order of execution may vary depending upon the person who is developing the plan. Some people do better by looking at lots of tools and asking themselves, “How can I use these tools to accomplish my goals, and which ones do I use?” Others may look at proven tactics to determine which ones can best be applied to their goals. Still ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Essential Social Media Marketing Handbook

The Essential Social Media Marketing Handbook

Gail Z. Martin
Social Media in the Marketing Context

Social Media in the Marketing Context

Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade

Publisher Resources

ISBN: 9780071801133