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The Future of Strategy: A Transformative Approach to Strategy for a World That Won’t Stand Still by Gillis Jonk, Martin Fabel, Johan Aurik

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AppendixThe History of Strategy

THIS BOOK CONTAINS MANY QUOTES from literature and publications concerning strategy that helped us make the case for reclaiming strategy. These resources also served a broader purpose as the essential inspiration for finding answers to two questions: What happened to strategy to make it much less of a factor in a company’s success? What can be done now to fix it and make strategy relevant again for today’s organizations?

We answered both questions within a framework of noteworthy publications that ultimately supported our conclusions and allowed us to formulate a way forward for reclaiming strategy. In these closing pages, we use these same sources to provide a general overview of where strategy has been, the predicament ...

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