The Future of Strategy: A Transformative Approach to Strategy for a World That Won’t Stand Still

AppendixThe History of Strategy

THIS BOOK CONTAINS MANY QUOTES from literature and publications concerning strategy that helped us make the case for reclaiming strategy. These resources also served a broader purpose as the essential inspiration for finding answers to two questions: What happened to strategy to make it much less of a factor in a company’s success? What can be done now to fix it and make strategy relevant again for today’s organizations?

We answered both questions within a framework of noteworthy publications that ultimately supported our conclusions and allowed us to formulate a way forward for reclaiming strategy. In these closing pages, we use these same sources to provide a general overview of where strategy has been, the predicament ...