The Future of Strategy: A Transformative Approach to Strategy for a World That Won’t Stand Still

 

CHAPTER 3

Managing the Competitive Portfolio

Any leadership position is transitory and likely to be short-lived.

—PETER DRUCKER¹

STRATEGY IS AN ORGANIZATION’S clear and guiding source of energy, fueling the creation of excited customers who are happy to part with their money in order to receive certain goods and services.

But according to a 2013 A.T. Kearney study, strategy is facing conflicting challenges.² On the one hand, companies are under pressure to deal with the short term: 63 percent of executives and strategy professionals say that their strategy cycle is now two years or less, and 42 percent say that it is getting even shorter. ...