CHAPTER 4

How the Principles Work Together

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Having a strategy suggests an ability to look up from the short term and the trivial to view the long term and the essential, to address causes rather than symptoms, to see woods rather than trees.

—LAWRENCE FREEDMAN1

OUR FUTUREPROOF METHODOLOGY for reclaiming strategy synthesizes three powerful principles, which, in combination, set it apart from twentieth-century approaches to strategy:

       1. Draw inspiration from the future.

       2. Be organizationally inclusive.

       3. Take a portfolio approach.

The methodology plays out at three levels: develop a game plan, identify competitive opportunities, ...

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