O'Reilly logo

The Future of Strategy: A Transformative Approach to Strategy for a World That Won’t Stand Still by Gillis Jonk, Martin Fabel, Johan Aurik

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

 

CHAPTER 4

How the Principles Work Together

Image

Having a strategy suggests an ability to look up from the short term and the trivial to view the long term and the essential, to address causes rather than symptoms, to see woods rather than trees.

—LAWRENCE FREEDMAN1

OUR FUTUREPROOF METHODOLOGY for reclaiming strategy synthesizes three powerful principles, which, in combination, set it apart from twentieth-century approaches to strategy:

       1. Draw inspiration from the future.

       2. Be organizationally inclusive.

       3. Take a portfolio approach.

The methodology plays out at three levels: develop a game plan, identify competitive opportunities, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required