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The Future of Strategy: A Transformative Approach to Strategy for a World That Won’t Stand Still by Gillis Jonk, Martin Fabel, Johan Aurik

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CHAPTER 6

Dealing with Disruption and Competitive Threats

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Keep an eye on the vulture—while you are hard at work, he is circling above.

—ROBERT GREENE1

IN CHAPTER 5, WE EXPLORED stepping out of the shadows of ingrained beliefs to grasp strategic opportunities. But business is not just about opportunities. Businesses must be aware of and deal with shifting competitive threats, unexpected contractions of the playing field, and major shifts among players—what is commonly referred to as disruptive innovation.

In principle, the inspirational, inclusive, and portfolio processes described in earlier chapters can be used equally well to pursue growth ...

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