CHAPTER 6
Dealing with Disruption and Competitive Threats
Keep an eye on the vulture—while you are hard at work, he is circling above.
IN CHAPTER 5, WE EXPLORED stepping out of the shadows of ingrained beliefs to grasp strategic opportunities. But business is not just about opportunities. Businesses must be aware of and deal with shifting competitive threats, unexpected contractions of the playing field, and major shifts among players—what is commonly referred to as disruptive innovation.
In principle, the inspirational, inclusive, and portfolio processes described in earlier chapters can be used equally well to pursue growth ...
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