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The Future of Strategy: A Transformative Approach to Strategy for a World That Won’t Stand Still by Gillis Jonk, Martin Fabel, Johan Aurik

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CHAPTER 7

Getting Started

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Every case is unique. It is all a matter of seeing through the fog of uncertainty in which every situation is shrouded, making an accurate assessment of what you do know, guessing what you do not know, reaching a conclusion rapidly and then vigorously and unwaveringly following it through.

—HELMUTH VON MOLTKE1

WE HAVE DISCUSSED HOW RECLAIMING strategy as the overriding management system and applying three principles—drawing inspiration from the future, involving the organization, and taking a portfolio approach—can transform strategy into powerful organizational energy. But the world is a complex place, and FutureProof ...

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