INDEX
ACTT, Report on employment, 10
Adult Education Committee (IBA), 85, 90
Advertising, pros and cons, 34–5; effect on ideals and values, 38–9; German restrictions, 39; and a fourth channel, 44; and broadcasting standards, 44; effect of rising costs, 53–4
Association of Broadcasting Staff, and a fourth channel, 42
Attenborough, David (Director of Programmes), on time spent viewing, 71
Audience, the (viewers and listeners), BBC/IBA division, 13; limitations in time, 13, 18; reception of broadcasting, 17–18; multiplicity of needs, 18–19, 82; testing maximization, 19, 21; minority expectations, 19, 34; dangers of ratings as determinants, 19, 82; and entertainment, 21, 23; characteristics (BBC), 34–5; formula for maximization, 34; inertia in viewing, ...
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