Chapter Ten

The Context of Creativity

Mihaly Csikszentmihalyi

I have been teaching two courses on innovation and creativity, and one of the texts for both courses is Warren Bennis's Organizing Genius. I would like to expand on a single passage in that book, to develop some of its implications.

Jack Welch once said of his role at General Electric: “Look, I only have three things to do. I have to choose the right people, allocate the right number of dollars, and transmit ideas from one division to another with the speed of light.” Those three tasks are familiar to almost everyone involved in creative collaboration [Bennis and Biederman, 1997, p. 26].

• These three tasks are indeed essential to the healthy functioning of any organization, and ...

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