SUSTAINABLE MARKET LEADERS COMPETE ON SUSTAINABILITY
Chapter One defined “Sustainable Market Leaders” as companies that have integrated sustainability into their value chain activities today and their investments for tomorrow. This chapter reveals how Sustainable Market Leaders are creating value today and preparing to continue tomorrow. Sustainability has changed the terrain of competition. For example, buyers are now requiring suppliers to integrate sustainability as a condition to win and maintain business. The competitor that has integrated sustainability into their value chain activities is more likely to win this business. We will see this dynamic play out in the following story.
Monadnock: From ISO to Sustainable Market Leader