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COMPETING ON SUSTAINABILITY CREATES VALUE
Chapter Two revealed how Sustainable Market Leaders’ integration of sustainability has changed the terrain of competition. This chapter reveals several tactics Sustainable Market Leaders use as a means to create value for their stakeholders.
Three Reasons to “Wing It”
Imagine I came to you with the following business proposition. I want you to invest less than $10 million dollars to bring basic mobile phone banking services to a country of 15 million residents, only a fraction of whom currently hold bank accounts. As I describe the proposition, I note that 60 percent of your potential customers live on less than $3 per day. Would you invest in my proposal? Well if you were Australia & New Zealand Banking ...
