In Chapter Seven we learned that Sustainable Market Leaders invest considerable time and thought into how they measure and communicate their sustainability progress to stakeholders. These companies have learned they cannot rest on past success. They know that sustainability’s challenges and opportunities change continually, influenced by regulatory changes, human-made and natural disasters, environmental constraints, and shifts in public sentiment, and so forth. Pressures arise from any number of places, affect any number of functions, and cause any number of new problems. This chapter shows how Sustainable Market Leaders are tapping into their relationships with stakeholders to consistently renew their sustainability ...

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