INTRODUCTION

Altruism is the enemy of sustainability.

The Future of Value is about a new way to create business value. Business value is defined as a return on investment from stakeholders, including shareholders, employees, and local community members. Sustainable development, coined by the Brundtland Commission as development that “meets the needs of the present without compromising the ability of future generations to meet their needs,” has altered how companies create value.1

In this book, sustainability is not a synonym for “green” or altruism. By sustainability I mean a continuous, unwavering commitment that companies make to balance their financial returns with environmental impact and social equity investments. Environmental impact refers ...

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