The Future of Community

Chapter 4More than a Cartoon Party: Supercharging the Creator Economy

Web3 will change the way artists work and earn money. Artists can have direct contact with their fans and their community.

Fernanda Boccard, NFT artist

Web3 and NFTs are much more than a bunch of cartoon monkeys. They have the ability to radically transform the lives of creators around the world in a new and revolutionary way. In popular culture, Web3 began with art and cartoon PFPs, but it's so much more than that. It's a seismic shift in the way we interact, create, and own in the digital realm. It's a revolution that's transforming industries and empowering individuals like never before. Web3 has the power to transform industries like healthcare, finance, and supply chains, which will have a significant impact and change with this technology. Many brands underestimated the power of the internet and e‐commerce; it's important not to underestimate the power of Web3. In this new emerging world, don't be a relic—be a trailblazer.

The fact that a bunch of cartoon monkeys and punks took over the collective narrative of Web3 caused a ton of confusion for most brands and consumers. There was media hype around “degenerates” (in Web3, a nickname given to avid collectors and builders who are constantly flipping jpegs to make money). Web3 early adopters making millions overnight took over the narrative. It was shocking that a small group of people created mostly bad cartoon art, attached them to the blockchain, ...