The Future of Community

Chapter 5Building Community the Right Way

I highly advise everyone here to put in the time to build an amazing community of people that will transform your personal and professional life in ways you never thought imaginable.

John Kraski

There is a right way to build community and there is a wrong way. A group of people at the top of the Web3 pyramid showed us all the wrong ways to build community. These people filled social channels like Twitter (before it became X) and Discord with so much noise and nonsense that they gave the entire industry a bad name. There is a right way to build community and that is what we've focused on since day one of being in the Web3 space. Whether that was through more than 30 community events we hosted with NFT Thought Leaders, the almost 100 guests we interviewed for our NFT Heat TV show and podcast, or through the education and thought leadership we've done on social channels like LinkedIn, we've always been focused on building community the right way.

Find Your Tribe and Vibe

At the end of the day, people just want to connect with other humans in a real, authentic, organic way—humans enjoying similar things and sharing similar energy. It's not that complicated. The best communities are the ones that have authenticity at their core.

It is why we are such big proponents of social platforms such as LinkedIn. We feel it has one of the most genuine and authentic communities in all social media. People participate to have real conversations ...