The Future of Community

Chapter 7The Perfect Playbook: How to Make the Right Calls

Start now, start soon. Be an early adopter, and take risks. Listen, truly listen to the community you serve in order to deliver the best quality service and products. Treat them well, and they will stay loyal and be along for the ride.

Victoria Mariscal, Co‐Founder and COO, @ZEITG3IST

Success in business is about having the right playbook and making sure everyone is running in the same direction toward the same goals. This allows your team to stay aligned and ensures everyone is accountable for achieving their own individual as well as team goals. This stability and predictability allows you to scale your organization successfully. Business leaders should develop a strategic stance by defining their Web3 goals in their playbook. We truly believe that companies already leveraging Web3 and those willing to dive in now have the opportunity to build lasting competitive advantages as early movers.

The Old Playbook

Since 2021, we've spoken to thousands of brands, including many Fortune 100 brands, about entering the Web3 space. We've seen every iteration of how deals get done and do not get done. The reality is that most brands have very little incentive to enter Web3 unless there is a very compelling value proposition for them to enter the space. This value proposition centers around whether Web3 solves these brands' key performance indicators (KPIs) better than currently available methods, or if a Web3 company wants ...