Six
Aiming for anEvolutionary Advantage
ANYONE WHO’S EVER BOOTED UP A PC KNOWS ABOUT Google, the Mountain View, California–based company whose brightly-hued logo is a universal welcome mat to the World Wide Web. 1 As the heavyweight of online search, Google is one of the world’s most ubiquitous brands and an indispensable tool for anyone navigating cyberspace. In May 2007, Google handled 65.2 percent of all U.S. Internet searches, compared with 20.7 percent for Yahoo! and 7.7 percent for Microsoft. 2 Globally, Google conducts more than two-thirds of the world’s Web searches.
Google’s breakneck growth is already part of Silicon Valley ...
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