February 2004
Intermediate to advanced
272 pages
7h 14m
English
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Chapter Two
BUILDING BLOCKS OF CO-CREATION
IN THE PREVIOUS CHAPTER, we identified the dynamics of the active role of consumers and the changing relationship between the consumer and the firm. At the heart of this change is the emerging pattern of interactions between them. These interactions are the locus for the co-creation of value.
Consumer-Company Interaction in Co-Creating Value: The Sumerset Example
To illustrate the nature of deep interactions between a consumer and a firm in co-creating value, let’s consider custom home building. Consumers expect to join in every step of the design and building process—indeed, they demand it. They want a home uniquely tailored to their needs and wishes, and they expect the builder to adapt, change, redesign, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.