February 2004
Intermediate to advanced
272 pages
7h 14m
English
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Chapter Three
THE CO-CREATION EXPERIENCE
AS WE HAVE SEEN, many companies have begun to experiment with co-creation of value. Still, most managers are reluctant to let go of familiar practices and tools—their zone of comfort. The result is an emerging tension between the traditional “company think” and the emerging “consumer think” around the issue of whether the firm can unilaterally control the choice of experiences in the co-creation process. We believe the answer is no.
The Co-Creation Experience as the Basis for Value: The Napster Example
In May 1999, Shawn Fanning created Napster, which allowed individuals to share digitized music files on the Internet. In effect, it fostered compelling new experiences for consumers, focusing on access, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.