February 2004
Intermediate to advanced
272 pages
7h 14m
English
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Chapter Five
EXPERIENCE PERSONALIZATION
IN THE PREVIOUS TWO CHAPTERS, we outlined a progression from the co-creation experience to the innovation of experience environments. To co-create unique value with customers, we must appreciate what constitutes a personalized co-creation experience. Further, since this experience may involve more than a single firm or individual, we must understand how multiple firms and communities can function as a network that facilitates these personalized co-creation experiences. Throughout, the individual remains central.
Personalizing the Co-Creation Experience
Remember that the co-creation experience springs from the interaction between a single consumer and an experience environment. If we understand the personalization ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.