When did we start thinking that our vehicles were representations of our lifestyles? The marketing of new vehicles constantly seeks to appeal to our emotions. Is this a Kool-Aid we cannot resist? Does buying your favorite car make you the person you want to be? How have the automakers and their tactics turned us into this bunch of brand-obsessed, mid-life crisis drivers?
Beyond Transportation
For some people, the notion of a car is one of utilitarian objectives: transportation of humans and goods. The birth of cities was also guided by this paradigm of moveable commerce: roads, harbors, railroads, ...
